Sonar is the platform your team uses to reach loyalty players by voice and SMS about the gifts they've already earned. Compliance isn't a feature we bolt on — it's how the platform is designed. Here's exactly how consent, security, and disclosure work, and who's responsible for what.
These aren't settings a campaign can switch off. They're enforced in the agent itself and shown to your team as locked rules in the portal.
Every call opens by telling the player they're speaking with an automated assistant on behalf of the property. No impersonation, ever.
A player can opt out mid-call, by text, or by callback. Once they do, they're removed and never contacted again — no talking them out of it.
The agent never connects a gift to wagering, spend, points, tier, or qualification. It's a thank-you to a member — a critical line for responsible gaming.
On an informational campaign the agent answers a player's factual question briefly, then returns to the gift. It never pivots a reminder into a sales pitch.
Reach, confirmation, opt-out, sentiment, and redemption lift are reported against a matched holdout group — proof, not promises.
If a player answers in another language, the agent follows and switches back naturally — inclusion built in, not a separate campaign.
Every campaign is classified before it runs. The classification decides which consent applies — and the platform holds you to it. You choose; Sonar surfaces the requirement so nothing slips through.
Gift pickup reminders, confirmations, and service notices like a closure or an hours change. These run on your standard players-club consent. This is the everyday Sonar call.
Events, offers, come-back messages, drawings. Promotional outreach requires marketing consent — a higher bar. The portal blocks a promotional campaign until you confirm you hold that consent for the list.
Why it's built this way: a call's compliance treatment follows the purpose it was placed for. An informational gift reminder stays informational even when a player asks a question — the agent answers briefly and returns to the gift. Proactively promoting would change what the call is, so the informational agent simply can't do it. When you do want to run promotional outreach, you classify it as such and confirm consent up front, and a purpose-built agent handles it within that scope.
Sonar is a tool your team runs — not a service that runs your outreach for you. That distinction protects you, and it's reflected in how responsibilities divide.
Sonar runs on a SOC 2 Type II platform. Our live security posture, certifications, and subprocessors are published in our Trust Center — not asserted on a page you can't verify.
| Area | How Sonar handles it |
|---|---|
| Certification | SOC 2 Type II. Report available under NDA through our Trust Center. |
| Player data | Processed only to run your outreach. Never sold. Not used to train models for our benefit or any other client's. |
| PII minimization | The platform is configured to minimize personal data exposed to the AI, with PII redaction available. You control which fields you upload. |
| Data retention | Configurable retention windows, with automatic deletion when the window expires. |
| Tenant isolation | Each property's data is isolated. One property's data is never accessible to another. |
| Recording & transcripts | Available to you for QA and audit. Two-party-consent disclosure supported where you contact those jurisdictions. |
| Subprocessors | Our voice/AI infrastructure providers operate under a Data Processing Addendum. Current list published in the Trust Center. |
Live certifications, security controls, and subprocessors — maintained continuously, not point-in-time.
This page describes how the Sonar platform is designed and configured. It is provided for information and is not legal advice. Compliance obligations depend on your lists, your consent records, and the laws of the jurisdictions you contact. The allocation of responsibilities between your property and GPS is governed by your Sonar platform agreement.
We'll walk your team and your compliance reviewer through a live Sonar call — disclosure, opt-out, the guardrails in action — and hand over the documentation your procurement process needs.