SOC 2 Type II platform
10DLC registered
30+ languages
Branded caller ID
· built by 
Reach your loyalty players by voice and SMS about the gifts they've already earned — a warm, real conversation in their language, under your property's own persona. It supports your team. It never replaces it.
Your players — reached personally, at scale
AI voice and text outreach is moving into casino marketing fast, and the property that reaches players first — and most personally — owns the relationship. Sonar extends a real, human-feeling touch to the middle tier you could never staff by hand, while your hosts stay focused on the players who need them most.
The middle tier is where the volume — and the untapped redemption — lives. Sonar is the only platform that lets you reach all of them, every promotion, all year.
A named voice your guests come to recognize, reaching them at the right moment in the player cycle — an SMS text, then a real two-way voice call, then a gentle follow-up. Never a recording.
Branded caller ID — your property's name
Sonar sends an SMS or places a call to the eligible guests you select, in their preferred language, letting them know a gift is waiting at the players club.
Guests confirm whether they're coming, ask questions, and get real answers — a genuine two-way conversation, not a recording, switching language mid-call if they do.
Sonar follows up by voice or text with anyone who hasn't redeemed yet — recovering attendance that mail and email alone leave on the table.
The call your regulars actually pick up — because they know who it is.
Everything a great host does on the phone — recognized, responsive, and genuinely helpful — delivered consistently to every qualified player by voice and SMS, on a platform your team runs.
Sonia is just our demo. You name your own host and tune the voice, tone, and personality to match your property's brand and your players' demographics.
Sonar reaches each player on the channel they answer — a live voice call, an SMS text, or both. Same persona, same knowledge, whether they pick up or reply by text.
Starts in each player's preferred language and follows them if they switch, then switches back. No menus, no "press 2 for Spanish."
Your casino's name on the lock screen from a local number — the single biggest driver of answer rates, especially for older and VIP players.
Captures attendance, gift satisfaction, and promo interest while the guest is already engaged — no separate survey to ignore.
"What's the gift?" "What time?" "Can I come Sunday?" Guests ask and get real answers out loud — never a recording, never a phone tree.
A dedicated portal gives your marketing team a live view into every campaign — who was reached, who's coming, how guests felt, and the redemption lift against a holdout control. No spreadsheets, no waiting on a report.
Sonar is the platform your team operates — with hands-on setup help whenever you want it. You make the calls on who, when, and what's said; we make sure the technology is ready on day one and sharper every cycle.
You define the persona, voice, and conversation flow; we format it so the AI understands it. You approve every word before it goes live.
You provide your gift calendar, hours, and rules; the platform structures them for the AI. You keep them current each promotion.
Built-in tools for branded caller ID, 10DLC, opt-out, and recording disclosure. You certify the consent on your player list; the platform handles the rest.
You review each cycle's results in your portal and adjust scripts, timing, and audience — with our technical support whenever you need it.
Global Promotional Sourcing · est. 2001
What began as a Las Vegas promotional-products business has become a trusted advisor to casino operators across the country — running the continuity programs, gift catalogs, and player-loyalty campaigns that fill your players club. Sonar is that same expertise, now picking up the phone.
The hard part of player gifting was never the phone call — it's the logistics behind it: sourcing the right gift, branding it, warehousing, and getting it into a player's hands flawlessly, every cycle. GPS has done exactly that for over two decades. Sonar brings that same discipline to your outreach, so the call, the gift, and the follow-through all run on one platform from a partner who already knows your floor.
Leading platforms like Retell AI set the technical bar for voice agents. Sonar is built to that bar, then taken the rest of the way: a casino-specific host your team operates, with a compliance posture a tribal or commercial reviewer can actually verify.
| What you get | Sonar | Raw voice-AI platform | Generic AI vendor |
|---|---|---|---|
| Casino loyalty & continuity design | Purpose-built | Build it yourself | Generic templates |
| Your own named persona per property | Yes | You configure it | Limited |
| Casino-specific setup & support | White-glove | Self-serve | Varies |
| Branded caller ID, local number | Yes | Self-configured | Add-on |
| 30+ languages, mid-call switch | Tuned for you | Via provider | Varies |
| Analytics + sentiment portal | Included | Call logs only | Basic |
| Published SOC 2 posture | Yes | Yes | Often none |
| Pairs with your GPS gifting program | Yes | Standalone tool | Standalone |
Comparison reflects publicly documented capabilities and procurement posture as of 2026. Sonar's edge isn't raw technology — it's casino-specific design, the control your team keeps, and transparency you can diligence.
Sonar is positioned as an informational reminder about a gift the player has already earned — never a sales call. That classification keeps the consent bar where it belongs, and we hold it with script discipline: Sonar never connects a gift to play, to qualification thresholds, or to future tier requirements. Audit-ready, every cycle.
Every player is told they're speaking with an AI host before anything else. Non-negotiable, every call.
Mid-call, by text, or by callback. Once a guest opts out, Sonar removes them and never contacts them again.
Contact rate, completion, opt-out, and lift measured against a holdout control — proof, not promises.
Activate Sonar for every promotion — a standard part of your continuity program, not a one-off project.
We'll set up a Sonar host for one of your real gift cycles, under your brand, and you'll run a pilot with a measured holdout control. You'll see the lift before you scale it.
We'll build a live host for one of your real gift cycles and walk your team through a recorded call, the portal, and the compliance frame.
A GPS strategist will reach out within one business day to schedule. Look for an email from a GPS team address.